Pitchfork Music Festival kicks off today for a three-day event showcasing over 40 of independent music’s best bands and artists on three stages.
The goal of the installations is to positively shift the mood and environmental aesthetic of the festival and make the experience as much about the effects of ambiance and atmosphere, as the music.
Matthew Hoffman has created a large sculpture next to the Blue Stage, spelling out “THESE MOMENTS” in eight-foot tall wooden letters, elevated twelve feet high and 80 feet wide.
Andrea Jablonski will transform the VIP Area by covering trees with hundreds of balloons of various shapes, sizes and colors, including glow-in-the-dark and LED balloons, morphing the trees into sculptures and canopies.
Johalla Projects is a collective project space that exhibits art of all mediums that excels beyond conventional expectations. Every exhibition undergoes a thoughtful selection process, assuring that each show presented at Johalla Projects is comprised of the finest contemporary work.
Photos & video by Zachary James Johnston.
Emmaline Niendorf is an Integrated Marketing Associate with Otherwise Incorporated.