From innovative new start-ups to the most recognized companies in the world, Minimal creates iconic, disruptive, brand-building products and experiences that connect emotionally with users.
Founded in 2007 by Scott Wilson, the vision for Minimal has been to create a new hybrid design studio that combines Wilson’s interests in consulting for design-centric Fortune 500 brands and his passion for self-manufacturing and entrepreneurial ventures.
This vision enhances Minimal‘s already unique position in the product development world in consistently delivering new disruptive products and brands to market that challenge existing paradigms while constantly looking for the next consumer connection.
Minimal‘s cutting edge new product is the Lunatik Touch Pen, inspired by the way we work between the analog and digital worlds every day. While paper and pen will never be replace, more and more people are embracing iPads and tablets to take notes or capture new ideas. This hybrid analog-digital workflow means people continuously switch between paper and touch screen through their day. The Lunatik Pen combines a traditional ink pen and a digital stylus into one. The Lunatik project pushes the boundaries, empowering design and creating new ways of engaging the community.
Scott Wilson‘s work has been internationally recognized and exhibited at venues including the Cooper-Hewitt National Design Triennial, MoMA, MCA and Chicago Art Institute. Wilson has also been profiled in dozens of magazines including ID Magazine’s Top 40, Fast Company’s Masters of Design, Details Magzine and TIME Magazine’s Style+Design 100.
For more information, check out Minimal.
Emmaline Niendorf is an Integrated Marketing Associate with Otherwise Incorporated.